I coach and consult with people who want to align with the cultural and philosophical values of Bharat, the world’s upcoming biggest market.
The opportunity in India is real. So is the gap between how most outsiders read it and how it actually works.
Growth numbers tell you the market is big. They don’t tell you that relationships compound faster than products, that patience is a strategic asset, that a contract means less than a handshake from the right family, or that dharma shapes decisions in boardrooms the same way it does in temples. None of that is in the deck.
Bharat is a civilisation with operating principles. The people inside it read the room the way you read code, in milliseconds. This never shows up in the data. It shows up in the room.
Who I work with
I work with two kinds of people.
The first are founders, operators, and investors from outside India who are building inside it, partnering into it, or deploying capital into it. They have the data. They do not have the read.
The second are Indians coming home. After a decade or two in the West, they return carrying capability and ambition, and they collide with a country the diaspora narrative has not caught up to. They are not “going back.” They are entering a new Bharat, and they need a clear read on what they are actually stepping into.
How I work
- •Coaching for individuals navigating a specific move: market entry, hiring, partnerships, relocation, capital deployment.
- •Advisory for teams that need a cultural read on strategy, comms, product, or hiring decisions in India.
- •Writing and talks for those who want to think through the lens before committing time or capital.
Me, briefly
Prerak Trivedi is an engineer turned entrepreneur turned coach. He founded TheIToons (international branding) and wegujarat (indigenous branding) from Bhavnagar, and works with founders, operators, and investors entering or returning to Bharat.
The company that wins the next decade will not be the one with the best deck. It will be the one that understood what it was actually entering.